Gwd Thing : Sir Benfro! Creating New Digital Content for the County's Creative Communities.
Yr Egin, the creative and digital centre of the Ҵý, is proud to launch Gwd Thing: Sir Benfro! – an ambitious new project that will give a digital voice to communities across Pembrokeshire, nurturing talent, confidence and creativity through the medium of Welsh.
Building on the success of “Shwmae Sir Gâr” in Carmarthenshire, Gwd Thing: Sir Benfro! develops skills locally to create original content and celebrate the best of the County’s creativity, heritage and community life. The content will range from interviews with artists, musical performances and community stories, and will be shared on popular platforms such as TikTok, Instagram, Facebook and YouTube, through the eyes of the local residents.
The project, funded by the UK’s Shared Prosperity Fund which is distributed by Pembrokeshire County Council, will offer practical opportunities for young people and artists across the county to develop skills in the creative industries.
Call for Content Creators!
Gwd Thing: Sir Benfro! is looking for 6 enthusiastic, energetic, and creative Content Creators to join an exciting programme that combines training, mentoring, and content creation with a unique opportunity to work closely with local communities, groups, and artists.
Participants will receive training in digital content creation, creative marketing and community work, before using those skills to produce meaningful content for social media channels and deliver creative workshops in their communities.
We are looking for individuals who are:
- Passionate about telling local stories and enjoy working with people
- Social media savvy and confident in sharing video content, photos and creative ideas
- Possesses good spoken Welsh skills
- Able to travel independently within the county
- Eager to learn, be mentored and experiment with new ideas
The role will include:
- Attending training and mentoring sessions between July and October 2025
- Creating video and digital content for social platforms (e.g. Instagram, TikTok, Facebook)
- Holding creative workshops with community groups, organisations or local artists
- Sharing local stories, events and experiences in an accessible, appealing and creative way
The deadline for applications to become a Content Creator on the project is 14 July, with full details on Yr Egin’s website
The project will collaborate with organisations such as Menter Iaith Sir Benfro, Span Arts, Pembrokeshire College and local secondary schools, working with and complementing current activity. Unlike any other service in the county, Gwd Thing: Sir Benfro! places the Welsh language and the creative industries at the heart of its vision.
Carys Ifan, Director of Yr Egin, said:
“We are extremely excited about working more intensively in Pembrokeshire and delighted that the Council has seen the potential of Gwd Thing: Sir Benfro! One of Yr Egin’s objectives is to create linguistic, cultural, economic and social benefits in South West Wales and I envisage that through this project and the collaboration with partners as well as the development of the Creative West Wales network, we will see that realised even further. Gwd Thing: Sir Benfro! Will have a clear legacy; raising the status of the multitude of creative activities and the Welsh language, developing the skills of communities across Pembrokeshire and also raising awareness of what Yr Egin has to offer in terms of resources, contacts and expertise”.
As well as building new connections, the project will strengthen the social fabric of the county, encourage community participation in cultural activities, inspire young people to pursue creative careers and ensure diverse representation of the county’s people and voices.
Further Information
Lowri Thomas
Principal Communications and PR Officer
Corporate Communications and PR
Email: lowri.thomas@uwtsd.ac.uk
Phone: 07449 998476