Cenin Renewables Ltd
Title: Designing Patient-Centred Healthcare Decisions
Research Area: Human Behaviour and Psychophysiological Measurement
Partner: Concentric Health
Project outline
Project outline
Concentric Health was founded by two clinicians determined to improve how patients engage in decisions about their care—especially during critical moments involving surgery or invasive treatments. They found existing consent processes outdated, paper-based, and difficult to personalise. In response, they developed a digital consent platform to support shared decision-making during consultations.
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ATiC helped Concentric Health turn clinical insights into a user-friendly, impactful platform. The collaboration focused on breaking down barriers to information, enabling patients to better understand their options and actively participate in their care.
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- Facilitated meaningful conversations between surgeons and patients to ensure the platform reflected real-world needs.
- Conducted user research with patients and clinicians to shape the platform’s design and usability.
- Worked closely with the design team to deliver an intuitive user experience that supports informed, collaborative decision-making.
Impact:
This partnership helped create a digital tool that empowers patients, enhances communication, and supports clinicians in delivering personalised care.
